Marketing Education Online
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E-learning has expanded exponentially during the 1990's, with more colleges and universities offering more distance learning and more students taking advantage of this new avenue to advanced education. According to Kiernan, over one million additional students are availing themselves of this convenient type of college study (Kiernan, 2003, p.A28). Most higher education institutions offer some type of e-learning opportunity, and corporations have quickly adopted the Internet as a viable method of training employees. E-learning has many advantagesùflexibility and round-the-clock access to any number of coursesùhowever astute observers of the business trend from the classroom to the Internet wonder if there is a limit to the success of e-learning. E-learning is seen as an alternative to taking courses in the traditional classroom setting, a convenience that is quite appealing to professionals who work full time, and would otherwise go to night school (Green, 2000, p.32). The president and chief executive officer of HireStrategy, Paul Villela, sees that there is an upturn in the e-learning sector (Moorman, 2002, p.D08).It is recognized that e-learning is becoming a significant force in education and training. The number of students involved grows and the demand will probably exceed the availability of course material. Colleges and universities will continue to collaborate among themselves and with government institutions to provide non-traditional educati
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ords the market has to be secure as an actual niche before schools spend large amounts of money, then hoping to attract the students to pay for the newly developed programs. Cohen illustrates this type of research prior to putting a service on the market in Figure 2.
Figure 2. Competitive opportunity analysis (Cohen, 2000, p.13).
Too much guesswork at the initial stages can mean financial failure for the e-learning program. Companies going into e-learning have to identify the risks of e-commerce, and take intelligent steps to protect their companies from losses. Sometimes the costs of web consulting services can be as expensive, or more expensive than the hardware and software necessary for setting up an e-learning program. Executives must evaluate all the costs diligently and take a cautious approach to the adoption of different ways of teaching and learning. Research and financial analysis should be applied to the e-commerce project as dispassionately as any other business venture. Some universities and schools have been tempted to jump on the bandwagon, simply because it is new, with many educational and financial possibilities, but everyone concerned has to keep in mind that education is a business, and any e-learni
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Approximate Word count = 4507
Approximate Pages = 18 (250 words per page)
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