rent countries throughout the world, adapting their products to the unique environmental characteristics of the countries in which they are selling. Global companies are companies which operate with a high degree of consistency regardless of the country in which the operation occurs, and which are thus able to operate with greater consistency and long-term strategic direction across the company as a whole. At multinational companies internal practices are also changed to reflect the environment of the various countries. Multinational companies therefore approach their markets on a market-by-market level considering each market's unique supply and demand curves. Global companies, on the other hand, are likely to use a supply and demand schedule for their product as a whole. General Motors is an example of an American multinational company (different products are produced in and for different markets); Coca Cola is an example of an American global company (the same products are produced and sold throughout the world). The result is that multinational companies have higher relative costs associated with their international operations than their global counterparts.
Today's work force is highly mobile, and workers are no longer constrained by national boundaries. International companies are coming to recognize that work forces outside of their traditional markets can provide high quality workers at lower cost than they are currently paying in their domestic markets. According to some analysts, employers will seek out workers from across borders. In this regard, the jet airplane can be compared to the automobile in relation to its ability to move workers not across the country, but around the world. Workers who are highly educated but who live in countries where there are no jobs are likely to relocate to countries with a demand for a highly educated work force. Immigration policies are likely to be reviewed, according to Joh...