on the Internet. New companies can avoid this situation because they are able to start their businesses with an Internet focus. The Internet allows people to collaborate in ways never before possible. In this way, companies can seize market opportunities before traditional marketers even realize their markets were at risk (De Rozario, 1999, p. 22).
Long-term, the Internet is changing the fundamental ways in which companies do business, and company structures are changing as a result. Companies are doing far more than just buying and selling: they are using the Internet to create wealth, and changing the relationship between managers and workers. Some analysts have compared the traditional hierarchical division of management and labor to the traditional feudal class system. The manor lords have been replaced by owners and managers who oversee the activities of their serfs (labor). With the proliferation of the Internet, single-employee companies can thrive and conduct business with much larger organizations, and employees o
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