se products. These products serve professional photofinishers, professional photographers, customers in the healthcare industry, customers in motion pictures and television, commercial printing and publishing firms, office automation and government markets. Recent commercial imaging products developed by Kodak include commercial imaging applications for the newly introduced photo CD system.
The company is seeking to reposition itself as a technological innovator, an image that it lost in recent years as companies such as Polaroid dominated the instant processing market and as Fuji began making inroads into Kodak's traditional domination of the film industry. To this end, the company has entered the disposable camera market where it now dominates, and has taken on the issue of desktop computing and the demand for high-quality photographic images with its Photo CD products. It also has pursued an integrated marketing program where the "Kodak Moment" is emphasized, and continues to protect its markets both at home and abroad, as it has brought its considerable corporate resources to bear against what it considers unfair trade practices by Fuji Film in Japan.
Kodak's primary strength is its size and financial stability in a highly competitive and mature market. The company has sales in excess of $15 billion, and a net profit margin of between five and eight percent. These figures mean that Kodak is able to bring considerable resources to bear when it wants to enter a new market, or support the products that it has in existing markets. The company also invests hea
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