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The market S.W.O.T. analysis for the Slamix product is presented in chart form. Chart 2ùMarket S.W.O.T. Analysis for Slamixùmay be found on the following page.
Marketing S.W.O.T. Analysis for Slamix
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Extensive market testing has developed a product acceptable to Dutch consumers.
Market share projections for Slamix are highly positive.
Slamix must be priced higher than competing product now on the market.
Relatively small product promotion budget.
First company to offer a product of this type to the Dutch consumer.
Potential to improve overall company market share.
Success for Slamix may harm the sales of the company's existing product Slasaus.
Competitors may quickly develop alternative products to Slamix.
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The marketing mix for a company consists of product, price, place, and promotion strategies. A product is defined as anything offered for sale or exchange to another person including physical objects, services, places, organizations, and ideas. Consumers typically recognize five distinctive product characteristicsùquality level, features, styling, brand name, and packaging. Depending upon the type of product involvedùphysical, service, and so forth, not all of these characteristics will be applicable in each instance. Quality level, features, brand name, and packaging are important factors for the company to consider in the development of a marketing mix for Slamix.
Another factor involved in the development of product strategy is the product life cycle. Four stages of the product life cycle are recognized by most marketing analystsùintroduction, growth, maturity, and decline. Fo
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