product quality, branding, packaging, and life-cycle statusùfor the most part have been determined, although these factors must be included in the marketing strategy for Slamix.
With respect to the marketing mix for Slamix, the product manager must consider product, price, place, and promotion strategies. A product is defined as anything offered for sale or exchange to another person including physical objects, services, places, organizations, and ideas. Consumers typically recognize five distinctive product characteristicsùquality level, features, styling, brand name, and packaging. Depending upon the type of product involvedùphysical, service, and so forth, not all of these characteristics will be applicable in each instance. Quality level, features, brand name, and packaging are important factors for the product manager to consider in the development of a marketing mix for Slamix.
Another factor involved in the development of product strategy is the product life cycle. Four s
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