The Global Economy is in a Slow-Growth Period
4. Low-Wage Country Contract Producers are Developing Their Own Marketing Capabilities
The IFE deals with factors that an organization can largely control. The key functional areas included in an IFE are as follows: (1) management; (2) marketing; (3) finance; (4) operations; (5) research and development; and (6) information systems. The strengths and weaknesses of SWOT analysis are the key elements evaluated in an IFE. The IFE assesses the effectiveness of a firm's efforts to improve in areas of weakness and capitalize in areas of internal strength. Table 2 (following page) presents the IFE for Nike.
The TOWS Matrix analysis cross-references
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