s. Today, athletic footwear has become acceptable attire for many casual situations, and some consumers buy several pairs a month in order to remain fashionable (Chappell, 1997, p. 1666). Consumers are not typically loyal to a particular brand, but are instead interested in the appearance of the shoes and the perceived image that the shoes have in the market. Those consumers who purchase shoes for athletic use are interested in technology to the point that it brings additional benefit to the consumer, but are not necessarily intereste
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