sition of maintaining low inventory levels, with the result that the company kept low inventory costs, but also is in a position to lose potential sales (Dukesherer 4). Sales declines in the company's overseas markets, including France, Germany and Japan, also have put downward pressure on the company's overall growth and revenue potential.
Another potential weakness is the company's use of contractors, primarily located in the Far East, to manufacture its goods. Some countries have strict tariffs and quotas with regard to American shoes, and some legislators are seeking similar, retaliatory measures against products manufactured in these countries. Even though N
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