Nike Shoes

Nike uses psychographics to identify personality characteristics and attitudes that affect a person's lifestyle and purchasing behavior. Psychographics are psychological profiles of potential customers in a market that focus on attitudes, interests, and personal opinions or perspectives. Jeff Jensen writing in Advertising Age suggests that Nike's success is no accident. Since the late 1980s, Nike has been using psychographic and sociographic analysis of data to help transform the company from a brand of sneakers to a premier brand that has become integral to the sports culture it targets in the United States and elsewhere around the world. Nike promotional message targets every possible market niche and every demographic in society. Nike markets to inner city kids as well as kids from the suburbs, weekend athletes, serious athletes, people who want to look like athletes, female athletes and people of all sexes, ages and sizes.

According to Jensen, Nike's marketing formula: integrate the Nike logo, the "swoosh" into the cultural fabric of sports and harnessed its emotional power. The formula has proven successf

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Approximate Word count = 1002
Approximate Pages = 4 (250 words per page)

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