Marketing Intermediaries

Most consumers give little thought to how raw materials become finished goods, or the role that marketing intermediaries play in that process. However, all goods, whether used in business or by consumers, have been transformed from basic raw materials into their finished form, size, unit and function.

Marketing intermediaries have emerged as a result of specialization and mechanization. When a single individual or family lived on farms and were largely responsible for most of their own needs, there was little need for intermediaries. Sheep provided wool which was spun into thread and woven into fabric. Local woods provided raw materials for furniture and even houses. With the rise of mechanization, however, it became possible for larger and larger quantities of raw material to be harvested cotton, for example that was then sent to a different location to be processed and then to another location to be made into clothing which was then sold through stores back to the people who might have originally harvested the cotton. This is a simple illustration of how mechanization and economies of scale brought forth the need for intermediaries ("Marketing Channels" 4).

Marketing needs intermediaries because it is no longer possible for a single person or company to perform all of the functions required to transform raw materials into finished goods. While some companies engage in vertical marketing and vertical integration, which addresses some of the



Related Essays

Marketing Plan for a New DAT Recorder .... a marketplace. These elements include (1) suppliers, (2) marketing intermediaries, and (3) customers. Competition The competitive .... (2182 9 )

The Internet as a Marketing Channel .... market, (a) different types of intermediaries are included in a marketing channel system and (b) the number of intermediaries in the marketing channel system .... (908 4 )

MARKETING: VARIATIONS BETWEEN B2B & B2C .... Transaction: B2B: Between and Within Value Chains [B2B marketing most typically .... are not strangers] (Minett, 2001) B2C: Through Intermediaries or Directly to .... (457 2 )

Effect of International Operations on Marketing .... have different marketing strategies. Some companies which are ultimately concerned with selling to the public but which do so through intermediaries, find that .... (2032 8 )

Sports Industry .... sporting goods manufacturers. All of these producers and intermediaries have an enormous impact on sports marketing. For example, some .... (1553 6 )

Category: Business - M
Common Topics
Click Here to Get Instant Access to over 32,000 Professionally Written Papers!!!
Join Now  
Saved Papers  
Save your essays here so you can locate them quickly!
"Thank you for making such a high quality site! Your papers are the best I have seen around"
Debbie B.
"Your site was very helpful and gave me the details I needed in order to complete my essay!!!"
Mike F.
"This site is an excellent vehicle for quick referrences. Thanks a bunch!"
Carla T.
"Great site, I got a lot of new ideas I would have never thought of before."
Nate A.
"I love this site!!!"
Marie H.
Copyright © 2007 - 2014 Lots of Essays. All Rights Reserved. DMCA