Marketing Intermediaries

Page Count: 4
Length: 1002 Words

Most consumers give little thought to how raw materials become finished goods, or the role that marketing intermediaries play in that process. However, all goods, whether used in business or by consumers, have been transformed from basic raw materials into their finished form, size, unit and function.

Marketing intermediaries have emerged as a result of specialization and mechanization. When a single individual or family lived on farms and were largely responsible for most of their own needs, there was little need for intermediaries. Sheep provided wool which was spun into thread and woven into fabric. Local woods provided raw materials for furniture and even houses. With the rise of mechanization, however, it became possible for larger and larger quantities of raw material to be harvested¨cotton, for example¨that was then sent to a different location to be processed and then to another location to be made into clothing which was then sold through stores back to the people who might have originally harvested the cotton. This is a simple illustration of how mechanization and economies of scale brought forth the need for intermediaries ("Marketing Channels" 4).

Marketing needs intermediaries because it is no longer possible for a single person¨or company¨to perform all of the functions required to transform raw materials into finished goods. While some companies engage in vertical marketing and vertical integration, which addresses some of the

Read the full essay by joining our writing community - over 32,000 professional essays and term papers. Access this essay now!

Category: Business - M

Some common topics found in the essays are:

Marketing Channels, MARKETING CHANNELS, Marketing's Role, Channels Wholesaling, Managing Marketing, MARKETING UTILITY, Costs Margins, Wholesaling Retrieved, marketing channels, intermediaries provide, 12 mar, mar 2005, retrieved 12, Management Retrieved, 12 mar 2005, retrieved 12 mar, marketing intermediaries, Economy Retrieved, raw materials, raw materials finished, materials finished, marketing's role, channels wholesaling, mar 2005 marketing, product available consumer,

Click Here to Get Instant Access to over 32,000 Professionally Written Papers!!!