any must also learn all that it can about the industry conditions in the target market. This includes information about the size of the competition and common business practices, and the level of technical development that the competition has achieved (Cho, 1990, p. 321). In the case of Disney, the American company will have a unique product which has not yet achieved a significant presence in the foreign market.
More than 2,000 theme parks have been built in China since the mid-1990s. These parks range from poor concrete and wire constructions of bear cages to surreal fantasy cities. Shenzhen's Fantasy on the World replicates on a vast scale the great sites of the world (including Niagara Falls and the Eiffel Tower), and Splendid China does the same with native Chinese monuments and wonders. These two parks alone have caused many of the other theme parks to go out of business, but neither of these parks carries with it the vast marketing potential and experience that accompanies any new Disney the
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