and profits are estimated to increase at 15 percent through 2002 (Swort, 1999, p. 1795).
Disney has a diversified product strategy which remains focused on the entertainment industry, but which features a number of diverse products and services within that industry. For example, all four of the company's theme parks include a Magic Kingdom; the Walt Disney Resort also features a movie studio (Disney/MGM), a "walk-through zoo" (Animal Kingdom) and a park similar to a small World's Fair (Epcot). The company also operates a number of hotels at its California and Florida resorts as
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