Media Strategy for Godiva Chocolates
This is an excerpt from the paper...
The first medium selected for this campaign for Godiva Chocolates is the newspaper. The choices, and the reasons for choosing them are: New York Times, (this is for prestige, market penetration and appeal to foreign markets and consumers); Palm Beach Post, (good demographics that match product offering); Beverly Hills Courier, (Good demographics that match product offering); Pasadena Star News, (Good Asian and Japanese demographics with high discretionary income); Le Monde, (Strong Euro penetration with style setters which lets us take the battle behind enemy lines); International Herald Tribune, (Appeals to people with taste or who want to have taste); Wall Street Journal, (major demographics with the rich men with guilt niche which is perfect for upscale gift giving); Barrons,(rich Men with guilt); USA Today (good demographics that match product offering).The next medium is magazines. We have selected Yachting, (good demographics, high income, free thinking, traditionalists); Town & Country, (demographics of wealth, old money, style, gracious living, quality); Leaders, (absolute best demographics in the world since it only goes to world leaders and presidents of major corporations and all articles are written by these same leaders); Forbes, (good demographics and psychographics); FHM, (wealthy gay clientele); Details, (wealthy gay); Departures, (worldwide reach to those with discretionary income); O, (good d
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Some common words found in the essay are:
Schedule Coverage, Media Newspapers, Godiva Chocolates, Town Country, Journal Barrons, Street Journal, Carousel Ball, Media Buy, York Times, Copernicus Internet, black white, product offering, match product, match product offering, demographics match product, demographics match, palm beach post, -- chosen, le monde, discretionary income, newspapers godiva agencies, international herald, godiva agencies past, beach post, hills courier,
Approximate Word count = 820
Approximate Pages = 3 (250 words per page)
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