nationwide basis.
One of MCI's primary strengths is its financial position. The company had a high level of debt in the late 1980s (64 percent long-term debt to capital in 1988, decreasing to 55.7 percent in 1990), but has managed to bring this debt under control in recent years (reaching 29.6 percent in 1993) (Gooley, 1995, p. 4473). Although the company's current ratio could be stronger (hovering at just beneath 1:1 for the late 1980s and early 1990s), it nonetheless indicates that the company is poised to take advantage of market opportunities as they arise (Gooley, 1995, p. 4473).
Revenues and earnings have performed well over the past ten and five years, with revenues increasing at annual rates 34.5 percent and 24.5 percent, respectively, and earnings increasing at an average annual rate of 58 percent and 14.5 percent, respectively (Rindos, 1995, p. 760).
Another of the company's strengths is its strong brand recognition and its aggressive marketing strategy which
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