o's affiliation with KFC is also a strength. PepsiCo can bring significant resources to bear with regard to KFC's future, and can help offset investment opportunities both domestically and abroad through its other operations. There are also advertising and marketing tie-ins that are available through the alliance that would otherwise not be part of KFC's marketing plan (for example, KFC sells Pepsi products at its outlets, thus providing a symbiotic relationship for the corporation as a whole).
At the heart of KFC's weaknesses is its frequent change of ownership. The company has gone through a number of management changes which have left it with an unclear mission. Although the company now seems back on track with improving the service at its restaurants, experimenting with new food items and taking on the competition in its advertising, the lack of experience (under one ye
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