Nokia Corporation

NOKIA: RE-INVENTING AND RE-STRATEGIZING AS NECESSARY TO ASSURE CONTINUED GROWTH AND MARKET LEADERSHIP

There are many examples among the more successful companies in the world of the imagination, willingness to change, and application of sound management principles that allow companies to prosper across generations. When one states that many examples exist within the context of the hundreds of thousands of companies that have existed across generations, however, one begins to realize the relative rarity of this combination of entrepreneurial and managerial expertise and drive. The Boeing Company, while it was still based in Seattle in its early years between the First World War and the Second World War, resorted to designing and manufacturing furniture to generate the funds required to sustain its self until it could return to the pursuit of aircraft technology. Today, the Boeing Company, now based in Chicago, appears to be in the process of re-inventing itself again to distance itself to some extent from aircraft manufacturing because that industry is in the mature stage of its life cycle. Another company whose past history of re-intention and re-strategizing may not be as widely known as that of the Boeing Company is Nokia Corporation, which is headquartered in Espoo, Finland (Hoover's, Inc., 2003a).

Nokia began its corporate life in 1865 as a pulp and paper mill in Finland. Approximately 100 years later, the top management at Nokia realiz

Related Essays

Nokia, Motorola and Innovation .... Retrieved from the Internet 15 April 2002, http://www.research.web.aol.com/ index.adp?T1=mot&item=2. Annual income report: Nokia Corporation. (2002). .... (3181 13 )

Motorola, Inc. .... once the clear leader in this field, but Motorola is now battling Nokia and Ericsson .... had supplied virtually all the wireless phones to Ameritech Corporation. .... (1372 5 )

Designing for Gender: Products for Mass Market Consumption .... set of objects represents selected cell phones from the Nokia L'Amour .... depict perfume bottles and packaging developed by Giorgio Armani Corporation for females .... (1976 8 )

E-Commerce .... (Boundaries between the corporation and the .... Language (WML)- which was established by a consortium of wireless communications firms, including Nokia and Ericsson .... (1251 5 )

EMERGING E-BUSINESS TECHNOLOGIES .... (Boundaries between the corporation and the .... Language (WML)- which was established by a consortium of wireless communications firms, including Nokia and Ericsson .... (1251 5 )

ss technology to telecommunications service providers Threats The wider European market for information technology was highly competitive in early-1989. Within the Nordic region of the European market, Nokia Data, as the industry leader, had not been confronted with a highly competitive market. The highly competitive character of the wider European market constitutes a threat to Nokia Data's plans for expansion into this wider market. The information technology industry in the wider European market was, by early-1989, was no longer a high-growth industry. The maturing of the industry represented a threat to a company such as Nokia Data that was making an attempt to establish a strong position in the industry (Wirbel & Weber, 1996). As noted earlier in this presentation, Nokia Corporation began in 1865 as a paper pulp manufacturer in Finland in the mid-1800s. The company transformed itself several times in the twentieth century, and initiated research in radio-based telephony in the 1960s. Combined with a shift to a consumer focus, Nokia acquired a controlling interest in the then state-owned telecommunications company in Finland in 1981. By 1990, Nokia's primary focus was on wireless telephony, and today Nokia is the wo

Category: Business - N