ITERATURE ......................... 5
Excessive Debt ................................... 5
Location of Business ............................. 5
Over Expansion ................................... 7
Marketing Practices .............................. 7
Planning ......................................... 8
Unsound business Practices ....................... 10
Under Capitalization ............................. 10
Salary Structure and Salary Caps ................. 11
Literature Review Synthesis ...................... 16
III - METHODOLOGY ...................................... 18
Overview of the Study ............................ 18
Research Methods ................................. 19
Subjects ..................................... 19
Instrumentation .............................. 20
Procedures ................................... 21
Data Analysis ................................ 21
IV - RESULTS .......................................... 22
Description of the Sample ........................ 22
Results of Hypothesis Testing .................... 23
Hypothesis Number One ........................ 23
Hypothesis Number Two ........................ 24
Hypothesis Number Three ...................... 26
Hypothesis Number Four ....................... 27
V - SUMMARY AND DISCUSSION ........................... 29
REFERENCES ................................................ 31
This study investigated the probable effects of the introduction of the luxury box concept into the operation of the National Hockey League (NHL). Major league commercial sports franchises generally and franchises in the NHL specifically haven entered an era wherein revenue generation is the prime driving force (Brockington & Reynolds, 1995, p. 17). The luxury box or luxury suite concept is one innovation in the contemporary period designed with revenue...