tions, during her participation in the Principal for a Day program, which was launched by the Board of Education and directed by an organization known as PENCIL (Public Education Needs Civic Involvement in Learning). PFAD couples business leaders with public-school principals to provide an inside look at the school system (Reid, 1996, p. 316).
The public school system in New York city budgets only about $35 per student for books, compared with as much as $450 per student budgeted by Manhattan private schools. The EBF plans to raise $1 million from non publishing sources, and will solicit book donations from publishers in an effort to provide a book to each of the more than one million children in the public school system. This EBF will send catalogues, along with a $1000 credit, to schools that will allow each school to get a free book for each one they purchase·the equivalent of paying 25 cents for each book. The full program will begin in fall 1996. In addition to corporate donations, the EBF campaign will include a public appeal for individual cash donations, with advertising
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