NETWORK NEWS IN THE CABLE TV ERA

Introduction- the development of news from newspaper to radio to network television to the growth of Cable networks that cover news 24 hours a day, seven days a week, and in detail.

Cable news networks as an anchor for cable TV

split into half-hour and lengthier programming

the September 11 momentum of viewership

Viewers' regard for cable versus network news

III. Conclusion- availability of news 24/7 of great importance to some, even while having to pay for cable programming

At one time, newspapers were the primary source of news. There were "Extra" editions on the streets as warranted. Then, along came the immediacy of radio, perhaps no more powerful than during the coverage of World War II, and the dramatic intonation of CBS' Edward R. Murrow: "This. . . is London". Television news coverage came along, but news was digested into what are called "sound bytes" short thirty-second or one-minute coverage of news items. The reason was the shorter attention span of the viewing audience. Then, came cable and the innovation of CNN, the Cable News Network, a 24-hour a day, seven-day a week coverage of news nationally, internationally, the f

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ision, versus 23% from newspapers, "but the audience for network news isadropping. Fifteen years ago the CBS Evening News, NBC Nightly News and ABC's World News Tonight together were watched in 41.2% of all American TV homes. Last season that combined audience sank to an all-time low of 26.1%" (Chidaya, 1996, 59). Why the decline? In general terms, it is the growth of cable television and its two main all-news channels, which can make news highlights as well as news in depth available 24 hours a day, seven days a week, even for Americans traveling overseas. Cable news, therefore, is not limited to one specific time, but is available whenever viewers want to check on latest events. Cable News Network (CNN): Formed in 1980, with Headline news, its thirty-minute update version begun in 1981, "CNNa.tends to accomplish more on less money than its commercial broadcast counterparts. CNN's annual budget is $140 millionaabout half the size of the news budgets of ABC, CBS and NBC" (USIA, 1990, 2). While cable television viewers are far smaller than the general network numbers, they are growing over the past few years. And, the major growth comes from the age group most desired by advertisers- the 24-54 year-olds. Why the view
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Approximate Word count = 1375
Approximate Pages = 6 (250 words per page)

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