Narrative Outline on Daimler-Chrysler

Daimler-Chrysler is a global company presenting a product portfolio ranging from small cars to sports cars and luxury sedans and from versatile vans to heavy duty trucks and comfortable coaches. Its passenger car brands include Maybach, Mercedes-Benz, Chrysler, Jeep, Dodge, and smart. Commercial vehicle brands include Mercedes-Benz, Freightliner, Sterling, Western Star, and Setra. The company offers financial and other automotive services through Daimler-Chrysler Services (Daimler-Chrysler, 2004a).

Daimler-Chrysler's overarching strategy is based on four pillars: global presence, strong brands, a broad product range, and technology leadership. With over 362,000 employees, the firm achieved revenues of Euro 136.4 billion (US $171.9 billion) in 2003. A publicly held company, Daimler-Chrysler is traded on all of the world's key stock exchanges and is led by

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Approximate Pages = 3 (250 words per page)