Motorcycles in EU Business Plan

cubic centimeter; measure of motorcycle engine size

deutchemark; unit of currency used in Germany

electronic fuel injection; used in place of carburetors on newer motorcycles

European Union; a consortium of European countries formed to create a free trade zone and soon to share a common currency

Gross domestic product; a measure of a nation (or region's) economic output

motocross; an off-road track-based form of motorcycle competition

strengths, weaknesses, opportunities and threats; a type of analysis undertaken to compare a company to the market as a whole

Cannondale Corporation, a leading American manufacturer of high quality bicycles, recently introduced the MX400, a motocross motorcycle. Manufactured in the United States, the MX400 is the company's first motorized vehicle and represents a logical step in the company's evolution.

Cannondale already has a strong international presence with its bicycle line (which currently offers more than 60 models); it expects to build on

. . .
is expected to increase demand for larger motorcycles as consumers seek to move up from the smaller machines (Hartfiel, 1998a, p. 37). Michael Porter has identified five factors which influence the structure of an industry: threat of new entrants, rivalry among existing firms, threat of substitutes, bargaining power of buyers, and bargaining power of suppliers (Porter, 1980, p. 4). By analyzing these factors, it is possible to gain a better understanding of how a particular industry will evolve in coming months and years. Entry into the motorcycle industry is relatively straightforward and requires little capital. There are several hundred motorcycle manufacturers in the world today, many of which have only a small market share, and the nature of the industry means that companies such as Cannondale can enter the market in order to expand product offerings in other areas. There is also significant rivalry among existing firms in the industry. In the mid-1990s, for example, Yamaha agreed to purchase starter motors from the same company which produces starter motors for Ducati, an Italian competitor. Motorcycle manufacturers also sponsor teams to promote their products, and there is intense rivalry to enlist the most success
. . .

Some common words found in the essay are:
Cannondale Europe, Annual Report, Product Analysis, S14 Suppliers, United European, Cannondale Europe's, Competition European, Promotion Strategy, Michael Porter, Currently Cannondale, cannondale europe, market entry, market entry strategy, entry strategy, motocross products, motocross product, country commercial, bargaining power, country commercial guide, commercial guide, key findings, demand motorcycles, 1998 annual report, annual report 1998, commercial guide germany,
Approximate Word count = 5881
Approximate Pages = 24 (250 words per page)

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