try strategy can be decided upon, it is necessary to understand the unique characteristics of the company, the product, and the users of the product. This section examines the Cannondale company, Cannondale's motocross product, and profiles users of motocross vehicles.
Cannondale is a leading American manufacturer of high performance bicycles with most of the products used in competition. The company has expanded its product line from 21 models offered in 1992 to more than 65 models offered in 1999. Most of the products are hand assembled with aluminum frames. Ca
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