There is an old expression: Build a Better Mousetrap. The reason is simple. The world changes. Science has brought changes. Jet planes, computers, and different foods.
Science also gives new ways to plant and produce food. Monsanto and Pharmacia & Upjohn created GE (Genetically Engineered) foods. But there are many arguments against GE food. So, how to answer Question 2: "Is Pharmacia morally justified in continuing to market genetically engineered organisms?"
My answer is no to morally justified. But, my answer is Yes to more research. More research is necessary. "There is increasing scientific concern that genetically engineered agricultural products may be harmful to humans, animals, or the environment" (p. 325). This does not mean GE foods will be dangerous one day. But now, there is doubt. In Europe, many countries ban GE foods: "In 1999, the European union suspended approval of new genetically engineered organisms until a new safety law for genetically engineered organisms is implemented in 2