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Wendy's Expansion in Argentina

restaurants that Wendy's must operate in Argentina to achieve economies of scale

The optimum number of restaurants that Wendy's should operate in Argentina (and where such restaurants should be located within Argentina)

Capital requirements to (a) expand to the minimum number of restaurants required to achieve economies of scale and (b) expand to the optimal number of restaurants in Argentina

Funding strategies to provide capital for continued expansion

Probable return on investment (ROI) of expansion to (a) expand to the minimum number of restaurants required to achieve economies of scale and (b) expand to the optimal number of restaurants in Argentina

There are several stakeholder groups that are or could be involved in Wendy's decision to continue its expansion in Argentina. These stakeholder groups are as follows:

The first stakeholder group is Wendy's top management whose international expansion strategy in Argentina through 1997 has not provided any substantial benefits to the company

The second stakeholder group is Wendy's shareholders whose investment value may be (a) compromised by a poor decision or (b) enhanced by a sound decision on continued expansion in Argentina

The third stakeholder group could be future franchise-holders and operators of Wendy's restaurants in Argentina, should the company opt for a franchising strategy in its continuing Argentinean expansion

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Wendy's Expansion in Argentina. (1969, December 31). In LotsofEssays.com. Retrieved 19:36, May 01, 2024, from https://www.lotsofessays.com/viewpaper/1694604.html