M companies. To confirm such a probability, it is first necessary to compare the perceptions of MLM distributors toward MLM companies with the perceptions of sales personnel in traditional marketing venues toward their marketing organizations. Further, it is necessary to examine in greater detail any underlying factors in the MLM environment that may offer additional insights into MLM distributor dissatisfaction.
The problem stated in the preceding section was studied through the investigation of three research questions. These research questions were as follows:
1. Is job satisfaction, as a reflection of distributor/salesperson perceptions of the practices, procedures, and processes of MLM companies, higher among persons engaged in MLM programs than among persons engaged in traditional marketing programs? The rationale behind this research question is that job satisfaction among MLM distributors should be regarded as an indication that the critics of the MLM approach may
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