Today, Microsoft's operating system controls the largest share of personal computers in the world, and one of its founders, Bill Gates, is recognized as being either the wealthiest, or among the wealthiest individuals on earth. Yet the company, which is not even 30 years old, had humble beginnings. Gates lacks a college degree but has built the Microsoft empire using strategic marketing techniques, careful product positioning, and by changing the way that his customers do business. This research considers the company's culture, a critical factor in the corporation's success.
Microsoft defines its mission to "empower people through great software--any time, any place and on any
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Category: Business - M
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