survey questionnaire and the results in this section of the table are applicable to principals of ongoing operations. "Q3" under source refers to item three on the survey questionnaire and the results in this section of the table are applicable to former principals of defunct operations.
As the data presented in the "Q2" section of Table 1 indicate, the null could not be rejected in the instance of three of the 18 factors. Thus, by inference, the alternative hypothesis was rejected in relation to these three factors (personnel costs, marketing costs, and distribution costs). By inference also, the hypothesis was accepted in relation to the remaining 15 factors.
Results of Hypothesis Tests (Research Question One)
As the data presented in the "Q3" section of Table 1 indicate, the null could not be rejected in the instance of six of the 18 factors. Thus, by inference, the alternative hypothesis was rejected in relation to these three factors (personnel availability, brewing recipes, quality control, storage, promotion, and marketing costs).
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