The Martha Stewart Empire

Martha Stewart first worked as a model thirty-five years ago while attending Bernard College, studying chemistry, European history and architecture. She continued modeling and working in television after graduation. After the birth of her daughter she stopped modeling and worked as a stockbroker until the recession of the 1970s. Then she, her husband, and daughter moved to Westport, Connecticut, where she began a catering business from the basement of the family's restored farmhouse (Martha Stewart Empire 1).

Next she wrote for magazines·House Beautiful and Family Circle·as well as contributing articles to The New York Times before starting her own magazine Martha Stewart Living. She subsequently resumed television appearances and started her own hour-long daily show, making her one of the most recognized people in the media.

The homemaker icon's empire, Martha Stewart Living Omnimedia, includes a children's magazine, Martha Stewart Kids, and her television show "Martha Stewart Living" (Steinberg & Vranica B4). She publishes a quarterly, Martha S

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n of the Martha Stewart empire. Alternative #1 Martha Stewart and her company can proceed as if it is business as usual. Aside from stepping down from the chief-executive position, Ms. Stewart can continue doing her television show and maintaining the loyal following that she has one. She can continue proclaiming innocence, letting her attorney speak for her on the Web site set up for that purpose·marthatalks.com. The company's focus can remain on cultivating the advertisers who have remained loyal to Martha Stewart Living magazine, and the television show. Since the wedding magazine is doing well in terms of advertising, she could perhaps feature that magazine and the new Everyday Food in various segments of the cooking, decorating, and entertaining television program. In other words she can focus on maintaining the status quo and minimizing the decrease in profits while her image is under fire. This alternative does not address the weaknesses and threats to the current position of Martha Stewart Living Omnimedia. Alternative #2 Martha Stewart can come forth and make a public statement owning up to her wrongdoing in the ImClone case. She has thrived on the public stage, and she can use this talent to recast herself, r
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Some common words found in the essay are:
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Approximate Word count = 2235
Approximate Pages = 9 (250 words per page)

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