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Marshall's Store Chain

s it as a type of super community shopping center in which at least 75 to 90 percent of the selling space is devoted to multiple, offprice, categorykiller anchors and a discount department store or warehouse club. It is the 'power' of its numerous anchors that has given this type of center its name. These centers offer depth and breadth of merchandise at discount prices for selected types of hard and soft goods, such as electronics, furniture, books, hardware, toys, food, and housewares" (Chamber of Commerce, no date, p. 1).

The traditional mall comprised perhaps two large department stores as anchors, connected by a series of smaller, boutique-sized stores along with, as time went on, movie theaters, food courts, and so forth. Power centers are, in contrast, characterized by a predominance of anchor-sized stores and other large, specialized big-box stores. While a power center may have a Starbucks and a fast-food outlet or two, mall amenities are de-emphasized. In the characterization quoted above, "category

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Marshall's Store Chain. (1969, December 31). In LotsofEssays.com. Retrieved 11:03, May 15, 2024, from https://www.lotsofessays.com/viewpaper/1694965.html