Marketing Toothbrushes & Toothpaste in China

Despite China's strong economic performance, the country continues to face problems. The set of price stabilization measures announced by the government during the last quarter of 1994 were based on the reintroduction of a broad scale of price controls and other forms of administrative guidance. Although these controls led to a reduction in inflation, monetary policy remained loose, with M2 growth accelerating to 35.9 percent through the end of the first quarter of 1995 ("Country Commercial Guide: China," 1999, p. 3).

Since the beginning of China's efforts to stabilize its economy in mid-1993, Chinese authorities have been reluctant to pursue tight macroeconomic policies that might lead to a sharp economic contraction. At

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on day-to-day issues. Some provincial governments, especially those in fast-growing coastal regions, actively adopt local policy variations. Senior political figures generally agree on the need for further economic reforms and the need for political stability, but there are differences over the content, pace, and ending point of reforms ("Country Commercial Guide: China," 1999, p. 4). Despite China's growing emphasis on doing business with the West (Hodgetts & Luthans, 1999, p. 37), there remain peculiarities with which companies must contend when conducting business in China. McDonald's, for example, signed a 20-year lease for a restaurant site in Beijing (two blocks from Tiananmen Square) and built a 700-seat store on the site (the company's largest). However, the company spent two years in discussions with the government when it was asked to leave the site to make room for a shopping center. McDonald's eventually received 100 million yuan for its troubles, but this episode demonstrates the difficulty of doing business in China, even when the company has a legal document (a lease, in this case) supporting its cause ("China to Pay," 1999, p. 2). Americans who believe they are at a disadvantage in China if they do not spe
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Approximate Word count = 2246
Approximate Pages = 9 (250 words per page)

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