Comparison of Disney Theme Parks

This research compares Euro Disneyland with other Disney theme parks. The findings of this research are presented in the following discussions: [1] history and development of Disney theme parks; [2] background on Euro Disneyland; [3] factors underlying Euro Disneyland problems; [4] marketing-based comparison of Disney theme parks; [5] strategy differences between Euro Disneyland and other Disney theme parks; [6] recommendation for Euro Disneyland; and [7] new location for Disney theme park.

History and Development of Disney Theme Parks

The contemporary Walt Disney Company is the direct successor to the business founded by Walt Disney in Hollywood in the 1920s (Moskowitz, Katz, and Levering 548). The Disney Company is a major producer of motion pictures, the owner and operator of a cable television channel and a television station, a producer and marketer of video tapes, music tapes, music records, and publications, a licenser of rights for merchandise production and marketing, the owner and operator of major amusement theme parks in California and Florida, a joint venturer in the ownership and operation of Euro Disneyland in France, and a licenser of Tokyo Disneyland. Walt Disney World in Florida includes the Magic Kingdom Theme Park, Epcot Center, and Disney-MGM Studios.

Theme parks and resorts contribute 48.8 percent of Disney's total revenues (Swort 1788). The company earns an operating prof

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n expanding outside one's own country. Disney made a major blunder at Euro Disneyland when the company attempted to enforce its personal appearance code on French employees (Compa 165-191). The French employees claimed that the company code violated their rights. Additionally, the same management approach has resulted in a great number of other labor disputes at Euro Disneyland. Such problems have not been encountered by the locally managed Tokyo Disneyland. Demographics Each of the four Disney theme parks have large, nearby, and relatively affluent populations from which to draw their visitors. In the cases of the two theme parks located in the United States and Euro Disneyland, the parks also have huge populations within 500 miles of the park locations from which to draw visitors. Tokyo Disneyland does not have this latter advantage. Transportation Transportation systems serving the four Disney theme parks are comparable. All four them parks are located in areas with sell developed and efficient transportation infrastructures. Services and Price Complete services and prices that are commensurate with the target market income levels are characteristic of all four of the Disney theme parks. At Euro Disneyland, howeve
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Approximate Word count = 2641
Approximate Pages = 11 (250 words per page)

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