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Marketing Tools & the Internet |
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According to Kate Maddox writing in B to B, it took less than a decade for the Internet to become part of the daily lives of many Americans. The number of homes and business connected to the Internet continues to rise, and broadband access is taking over from dial-up Internet access. From a marketing perspective, the Internet has evolved from a niche medium to a mainstream media. Companies and advertisers see the Internet as a new tool for both targeted and untargeted advertising campaigns, and more money is being allocated by companies to attract online buyers. Maddox notes that the consensus of opinion is that Internet ad revenues will increase by between 10 percent and 33 percent in 2005 (Maddox 12). Internet marketing involves using the interactive technologies available on the Internet to create visibility with potent
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Category: Business - M
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Kate Maddox, Quick Links, ISO QS9000/AS9100, Business Solutions, Expected Growing, marketing tools, tools available, available website, tools available website, website marketing tools, information company's products, information company's, company's products, website marketing, information company, technical support, products services, quick links,
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= 2 (250 words per page)
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