Marketing Tools & the Internet

According to Kate Maddox writing in B to B, it took less than a decade for the Internet to become part of the daily lives of many Americans. The number of homes and business connected to the Internet continues to rise, and broadband access is taking over from dial-up Internet access. From a marketing perspective, the Internet has evolved from a niche medium to a mainstream media. Companies and advertisers see the Internet as a new tool for both targeted and untargeted advertising campaigns, and more money is being allocated by companies to attract online buyers. Maddox notes that the consensus of opinion is that Internet ad revenues will increase by between 10 percent and 33 percent in 2005 (Maddox 12).

Internet marketing involves using the interactive technologies available on the Internet to create visibility with potent

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Category: Business - M