iety. This is the basis for ethics in marketing, which is based on honest behavior and which can be described as either process-related or product-related. Consumers have begun to take an active role in determining and affecting the ethics of the companies with whom they do business, as demonstrated in the recent rise of consumerism in this country.
Just as market research has become a critical part of marketing and one that depends on technology and recent developments in communications, international marketing has become a key part of marketing since the revolution in transportation and communications technology. Domestic marketing activities are those activities
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