nations, Internet sales and e-commerce is gaining in popularity. Numerous companies use the Internet for sales promotion, offering discounts for products purchased on the Internet, for example. This may have greater applicability for Microsoft's distributors. In addition, Microsoft has had some success bundling the Xbox with various game titles and controllers in order to attract consumers early in the product lifecycle. This could also be an effective market entry technique for China, as well (Bishop, 2004).
Potential Customer Analysis. Historically, the gaming industry has targeted young males for its titles, but increasingly, teenaged girls and women are also participating in this market. In China, where there is limited exposure to high-profile games, it is likely that there will be a higher initial participation by girls than in Western countries. This is because the Chinese market will not need to undergo the same progression that was seen in other markets where girls and women increasingly were targeted by the
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