foreign cigars rose significantly (1998) by 32% in volume and 45% in dollar value.
Unfortunately, figures for cigar accessories are not so readily available. Judging from the secondary evidence on web sites devoted to cigars and cigar accessories, there are a wide variety of cigar holders, the majority of which are priced in the $12 to $50 ranges, the majority in the lower brackets.
Gartech has been created to include the best features of cigar holders on the market, while offering counter-positioning elements that will differentiate it. "Gartech" (the name was chosen to suggest both cigars and technology) is a zipper-lock pouch, roughly the size of an address book/organizer (5 inches wide, 7 inches long, 1.5 inches thick) which is configured to hold the following items: three cigar tubes; cigar cutter; cigar pin; cigar lighter; collapsible cigar ashtray; and a special high-tech breath freshener.
The "Gartech" comes in four configurations and a choice of eleven leathers/vinyls. The four basic configurations are called: A) The Adventurer; B) The Aficionado; C) The Executive; and D) The Premier. A special super upscale configuration, the Empire, is designed to appeal to the Nieman-Marcus/Town & Country demographic, and will be sold only to the 238,000 Rolls Royce/Bentley drivers in the world. Details of the four configurations are shown in Table 1.
* The Empire line will consist of a box made from the interior veneers of Rolls Royces. Each Rolls is registered with the company and a supply of the
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