Market Research
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According to an essay published by the U.S. Small Business Administration entitled Marketing Basics, to be successful senior management must know its markets, its competitors strengths and weaknesses, customer wants and needs, and about the competitive strength or competitive advantage of their organization. To remain successful, an organization must attract and retain a growing base of satisfied customers. Marketing programs are intended at convincing people to try or keep using an organization's products and services. An organization must carefully plan its marketing strategy to maintain its presence in the marketplace. Successful marketing requires timely and relevant market information. Marketing research involves the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. Marketing research deals with people and their constantly changing feelings and behaviors, which are influenced by countless subjective factors. To conduct marketing research, one must gather facts and opinions in an orderly, objective way to find out
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According SBA, Budgets Timetables, Marketing Basics, Marketing Opportunities, marketing research, marketing strategy, Business Web, Retrieved Mar, , primary research, References Marketing, Business Administration, market research, marketing opportunities, geographic segmentation, segmentation involves, customer segmentation, market segments, step involves,
Approximate Word count = 739
Approximate Pages = 3 (250 words per page)
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