Marketing Protein Powder in Singapore

hpf is an ideal fit to this market. Because hpf is a nonmeat source of protein, available in powdered form, and because it is easy to use and easy to ship, hpf can be marketed in Singapore with the expectation of considerable success. Initially, the product should be sent to a stocking distributor with extensive knowledge of the supplement market; this will eliminate the cost associated with establishing a physical presence in Singapore, and also gives hpf complete control over product quality.

Pricing should encourage rapid market acceptance, and traditional promotional methods (television advertising, print media) should be used to introduce the product to the Singapore market. No changes in the product itself are necessary for the Singapore introduction. Long-term, Singapore should be viewed as a "gateway" market for hpf which can then be marketed throughout Asia. At

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ing international presence in Asia. Singapore is a "gateway" country in that many visitors transit through Singapore on their way to other Asian markets, and having a presence here will help prepare the Asian market as a whole for the introduction of hpf. In addition, Singapore is a logical "first stop" for hpf's export from Long Beach, California, since there is already considerable shipping traffic between these two ports. The contacts that hpf makes during this initial product introduction phase will be useful if and when the company decides to enter the broader Asian market. Product The product to be exported to Singapore is hpf, a high protein supplement made from a variety of beans and other legumes, which renders it entirely in keeping with a vegetarian diet. In addition to containing high levels of protein, hpf also provides several key vitamins and minerals which increase the benefit received by consumers. hpf is available in powder form using a patented freeze-drying process which results in a powder which nearly pure protein. Vitamins and minerals are then added to the powder. The consumer adds hot water to the powder to create a soup (or porridge, if less water is added). Although hpf can be eaten on its own
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Approximate Word count = 2525
Approximate Pages = 10 (250 words per page)