Pfizer's Marketing Strategy

The ultimate goal of Pfizer's marketing strategy is to increase drug sales, which, for prescription pharmaceuticals, can only be accomplished by increased prescription writing. Pfizer targets every possible outlet to achieve this, including direct-to-consumer advertising (in the United States only, DTC is prohibited in European countries), direct to physician targeting (also called physician detailing), and direct to managed care organizations (to get its drugs listed on formularies for reimbursement).

The goal in direct-to-consumer advertising is to prompt a patient to visit a doctor and specifically ask

. . .
Some common words found in the essay are:
Additionally Pfizer, Celebrex Pfizer, Aricept Alzheimer's, IMS Scott-Levin, United DTC, University Pharmaceutical, , Development Total, Annual Report, 1 2004, december 1, december 1 2004, raise consumer awareness, drugs listed formularies, care organizations, managed care, blood pressure, physician detailing, 2003 december 1, drugs listed, managed care organizations, called physician, ultimate goal, raise consumer,
Approximate Word count = 736
Approximate Pages = 3 (250 words per page)

More Essays on Pfizer Marketing Strategy