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Marketing Plan for "Nature's Harmony"

Dietary supplements are not regulated by any government agency and are becoming increasingly popular among Americans who are concerned about using too many artificial ingredients in their everyday diet. Ginseng, echenacea and St. John's wort are all examples of supplements taken by millions of Americans, but which lack the efficacy studies which are required by products classified as drugs by the Food and Drug Administration (FDA).

Part of the reason that these supplements are gaining acceptance in the market is the aging of the baby boomers. As the population ages, there are increased health problems and perceived health deterioration. Individuals may notice a lapse in their memory skills, or may want to maintain a youthful appearance, or may try to stave off everyday colds in order to remain active. In addition, the baby boomers are reaching their peak income years and are at a point where they can afford to spend considerable sums on products which might have been considered luxuries only a few years ago.

In addition to the demographics of the population, there is also an increased interest in maintaining a healthy diet with as many natural components as possible. Health clubs continue to be popular with baby boomers, but many also seek to gain the benefits of a healthy diet and exercise without investing in either the strenuous activities or in diets which may prove less rewarding than traditional meals. These consumers are looking for a "quick fix" which supplements can be perceived to provide.

Supplements are now available in a number of different forms, including tablets, capsules and powders, but the product in which I am interested delivers the supplements by way of specially blended teas. The teas contain supplements which complement each other in a delivery system which is pleasant tasting and which enhances the efficacy of the supplements. This product does not meet the "quick fix" needs of those less serio...

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Marketing Plan for "Nature's Harmony". (1969, December 31). In LotsofEssays.com. Retrieved 01:00, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1695030.html