Marketing Plan for NASA

Reaching out to younger Americans in academic settings is an important focus for NASA today. NASA has already implemented the "@your library" campaign to use NASA research to excite children and adults about NASA and its activities through books and materials selected by librarians. This project included the development of a Web site, a traveling exhibit, and grants to six libraries that have served as program models. Through the project, NASA made program training and Web-based continuing education courses to librarians (NASA rockets forwarda, 2002).

As admirable as this effort is, it falls short of meeting NASA's need to promote the agency through coordinated education efforts which involve both students and teachers. The marketing campaign to be addressed therefore focuses upon enhancing NASA's outreach effort to this particular target population v

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in this particular program. What is needed is a program that at limited cost to NASA or participating schools is made available to all schools. If one defines the target audience as consisting of the entire population of students and teachers in grades K-12, it becomes clear that a marketing effort of this size at $17,500 per school is simply prohibitive. Therefore, the marketing campaign must move from the development of a curriculum package using the basic materials found at NASA Explorers to develop a thematic unit that can be promote via one of NASA's partners, the National Science Teacher's Association. In addition, NASA can promote the project through the State Departments of Education, which create the curriculum and assessment standards that will be incorporated at every grade level in the design of curriculum and testing. Such an effort requires a media blitz and direct contact between NASA educators and scientists and state education department professionals. It further requires the assistance of the federal government with respect to national educational standards and their modification. Linking NASA science to standardized science curriculum emphasizes the importance of space exploration and the key role tha
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Some common words found in the essay are:
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Approximate Word count = 1569
Approximate Pages = 6 (250 words per page)

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