Marketing Plan for Disney Toy Characters In Russia

The product that will be sold in Russia is actually a collection of plush toys. These toys are the various Disney characters made popular in various Disney animated films. Initially, those characters with the most popular appeal will be offered, with additional entries being added as promotional activities support. Specifically, Mickey Mouse, Minnie Mouse, and Donald Duck will be offered. In addition to being well-supported by animated films that are available in videocassette in Russia already, these figures are animals and easily represented

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the toy market than in becoming an active participant in the retail market of Russia. In order to make sure that the products receive the best possible opportunity for success, the company will work closely with Russian organizations that are familiar with the logistics and other factors critical to successful implementation. Raznoeksport in Moscow exports and imports light industrial and consumer goods (Europa, 1993, p. 2416). While toys are slightly out of the general experience of this company, the economy as a whole is young and working with Raznoeksport should prove a good opportunity for both parties. Tekhnointorg, also located in Moscow, also imports consumer goods as well as machinery, communication products and foodstuffs. This organization has some experience with the larger stores that Disney hopes to build relationships with and could prove a strong partner in establishing those relationships (Europa, 1993, p. 2416). Vneshintorg is another Moscow company that is the result of the merger of two export/import companies in the early 1990s. This company imports consumer goods and raw materials as well as foodstuffs, but has shown a unique interest and success in joint venture operations as well as in wholesale and r
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Approximate Word count = 2799
Approximate Pages = 11 (250 words per page)