cters will need to be positioned. But while Barbie offers children a chance to play dress-up, the Disney characters are designed to provide "best friends" through their cuddly presentation. A child can use the Disney characters as companions, but actively plays with the Barbie-type dolls (Randolph, July 15, 1992, p. A14).
The competition from Russian toys offers a different type of challenge. While the Disney name and reputation is known throughout the world, this is not always a positive factor. Disney has come to represent American encroachment in a variety of circumstances, and the company's forays abroad have met with mixed results (Tokyo Disneyland does very well, for example, while EuroDisneyland has not been accepted as well) (Krutick
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