ographics must prevail, and each country (and even areas of each country) must be handled in entirely different ways (Besanko, Dranove, & Shanley, 1996).
2. What is the difference between direct exporting and indirect exporting?
The most common methods of exporting are indirect exporting and direct exporting. In indirect exporting, the American company would use an export intermediary (EMC, export management company or an ETC, export trading company). This intermediary contractually assumes the complete responsibility for finding overseas buyers (either retailers, wholesalers or end consumers), for arranging transfer of payments and currency conversion, and arranging other factors such as meeting import quotas and so on (Buckley & Casson, 1998).
The process is simpler than direct exporting, a process wherein the American company sells directly to foreign buyers. This implies that it will be up to the American company to have all the skills and contacts (or pay for them) that the ETC or EMC already has. The bottom line is tha
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