ange child care or otherwise have to be concerned with children also makes this an attractive, and traditional, group for the travel industry to target (Berrigan et al 171).
However, not all empty-nesters have the same psychographics. While the travel industry can, and does, promote packages and tours for empty-nesters across cultural lines, and some companies even target specific communities for specific trips, other marketers have been slow to recognize the potential of the various subgroups within the empty-nester category.
For example, the Hispanic subgroup can be a particularly attractive subgroup for marketers not only because of the general attractiveness of the empty-nester, but because there is a strong information within the Hispanic community which fosters strong marketing techniques. Spanish-language television stations, radio stations and newspapers are found in most major metropolitan areas throughout the country (Klein xviii), and communities with large Hispanic populations have both English-la
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