Marketing Mix

In 2001, a two-wheeled machine called the Segway Human Transporter (HT) was introduced. The device functions as a small one-person vehicle. The Segway HT is a self-balancing motorized scooter with two wheels on a single axle. It can travel up to about 12.5 miles an hour and moves and turns in response to slight shifts in the rider/driver's weight. The consumer version of the HT cost approximately $5,000. The expected demand never materialized.

According to John Lewis and Karen Field writing for Design News (2002), recognizing the company would not receive the expected return on investment if it continued to focus its sales and marketing efforts on consumers, Segway turned its attention to the business marketplace (Lewis & Field, 2002). The HT was touted by Segway as a robust productivity tool for business. As Segway's focus changed, the company realized it needed to produce a faster

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Some common words found in the essay are:
Lewis Field, Design Production, Auto World, HT HT, Product Price, Segway HT, Karen Field, Administration Inc, Marketing Mix, Transporter HT, marketing mix, personal transportation device, ward's auto world, automotive design production, productivity tool, 2002 ht, visnic 2002, lewis field, manufacturer expected, business marketplace, marketing marketing mix, marketing marketing, channels distribution, automotive design, inc 2004 marketing,
Approximate Word count = 844
Approximate Pages = 3 (250 words per page)

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