.............................. 54
Egypt ............................................ 55
Israel ........................................... 55
Syria ............................................ 55
6 - MARKETING THE HOTEL INDUSTRY ..................... 57
Tourism and the Global Economy ................... 57
Marketing Considerations ......................... 58
Current Industry Situation ....................... 65
7 - CONCLUSION ....................................... 69
ENDNOTES .................................................. 71
BIBLIOGRAPHY .............................................. 77
The Middle East is a rapidly developing region of the world. Both the economic importance of the region and history cause the Middle East to be increasingly attractive as a travel destination. While major hotel firms have responded to the increased demand, these responses have been concentrated in the upper price ranges of the hotel industry. The increasing demand for more affordable accommodations in the r
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