The Singapore Market
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Innovations in transportation and communications during the twentieth century have resulted in the ability of goods and services to move among nations with greater ease than at any other time in history. International business is no longer the exclusive realm of the large multinational corporation; small businesses are creating marketing niches for themselves in particular product or service areas. When considering international marketing, companies must take into account their own internal structure, the role of the governments of the countries considered, and the way in which the company would operate in the foreign nation (whether directly, as part of a joint venture, or through some licensing effort). Political situations must be considered, and the labor situation in the foreign country (as well as in the domestic country) must also be taken into account. This research examines the prospect of introducing a computer software utility tool into the Singapore market.Singapore is a small, prosperous city-state which is also one of the world's busiest ports. Its population of 3 million has seen living standards increase steadily in recent years; this increase has been overseen and guided by the government's very successful export-driven economic strategy. Per capita GDP reached US $16,700 in 1994 and quality of life in Singapore has reached developed country standards. The port is the world's second busiest in terms of cargo tonnage a
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should also be retained. In this way, Quicken can take advantage of the promotion in which it has already engaged and the brand image it has already built (Yakal 201).
Price
The price for Quicken should remain steady throughout the world since the product is available over the World Wide Web (through Intuit's home page at www.intuit.com) and since customers in one part of the world would be quick to take advantage of discounts offered in other parts of the world. In addition, although Quicken will be sold through retailers, who traditionally bargain in the Singapore market, large retailers of the sort who would handle the Quicken product do not typically engage in bargaining, so this type of discounting should not be an issue (Country Commercial Guide 12).
Singapore's distribution and sales channels are simple and direct. Most consumer goods are imported by stocking distributors who resell to retailers. Some goods are imported directly for sale in the importer's own retail outlets. Depending on the type of product, importer markups range from 20 40 percent, while retail markups are often more than 100 percent. Industrial goods are brought in by stocking distributors, who add at least 20 percent before sale to end users,
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Some common words found in the essay are:
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Approximate Word count = 1949
Approximate Pages = 8 (250 words per page)
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