times clandestinely, in order to improve their profits. This is another case of marketing myopia. The dump operators certainly had an interest in maintaining a good relationship with their customers, which is why they were willing to offer inexpensive access. The companies producing the waste were not overly concerned about the local area because their customers may have been located tens, or hundreds, of miles away. It is only when governments began pursuing the companies that used these dump sites as well as the dump site operators that many companies developed a corporate conscience. It was at this point that the immediate short-term costs of irresponsible corporate behavior outweighed the benefits.
As the marketplace changes to reflect a society that is more deeply concerned with the environment, this type of behavior will be tolerated less and less. Companies can differentiate their pr
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