Marketing C2

C2 is the Coca-Cola entrant into the so-called mid-calorie product category. It is a new product that is supposed to have the same taste as a full-calorie Coke, but it has fewer carbohydrates and less sugar. Low-carbohydrate products and diets have gained particular attention in recent years as the Atkins diet has become popular. C2 entered the market at approximately the same time as Pepsi's mid-calorie product, Pepsi Edge. While both products are lower in calories, carbohydrates and sugar than their company's premium products, they are higher than diet drinks from both companies. C2 has 67.5 calories and 18 grams each of sugar and carbohydrates in a 12-ounce can (Cioletti, p. 8). Diet Coke has no calories, no carbohydrates and no sugar. Diet Coke however, like Diet Pepsi, also has a distinct taste that is different from the premium cola o

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Some common words found in the essay are:
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Approximate Word count = 900
Approximate Pages = 4 (250 words per page)

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